Consumers Will Drop Influencers, Brands Whose Values Conflict With Theirs
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Social media influencers typically gain a following among consumers who trust their opinions on products and services. More than half (61%) of consumers said they were at least somewhat likely to buy a product from a brand if an influencer they know and trust posts about it, according to a survey by influencer marketing platform Traackr.
Conversely, 60% of consumers said they won’t buy a product from a brand if it conflicts with their values.
Conversely, 60% of consumers said they won’t buy a product from a brand if it conflicts with their values.
