Younger Viewers Tend To Favor CTV Over Cable For Ads
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Magna Media Trials and Samsung Ads' survey found that 56% of millennials and 60% of Gen Z agreed that CTV had better-quality ads than cable and satellite. The survey also found that 67% of millennials and 62% of Gen Z believe CTV ads are more relevant.
“While CTV has better ads, marketers still need to be thoughtful about creative and media placement,” the study said.
“While CTV has better ads, marketers still need to be thoughtful about creative and media placement,” the study said.
