Social Media Usage Varies By Age, Though YouTube Dominates
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Social media platforms as a group are popular among U.S. adults, though there are differences among generations, according to the latest survey by the nonprofit Pew Research Center.
It found that social video app TikTok experienced the fastest growth from 2021 to 2023, with a rise from 21% to 33% of the general population. Despite that growth, TikTok has the fifth-highest penetration behind YouTube (83%), Facebook (68%), Instagram (47%) and Pinterest (35%), according to Pew’s survey.
It found that social video app TikTok experienced the fastest growth from 2021 to 2023, with a rise from 21% to 33% of the general population. Despite that growth, TikTok has the fifth-highest penetration behind YouTube (83%), Facebook (68%), Instagram (47%) and Pinterest (35%), according to Pew’s survey.
