TV Media Brands Are Strongest Among Puzzle, Action Gamers

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Television media brands are most likely to find loyal viewers among fans of puzzle or action games, according to a survey of gamers by mobile-advertising platform Digital Turbine. These groups of gamers tend to have a greater affinity for media and entertainment than do people who play mobile word or card games.

This tendency gives media brands an opportunity to engage people who play puzzle games such as “Tetris,” “Woodoku” and “Royal Match” or action games such as “Subway Surfers,” “Call of Duty: Mobile” or “Clash of Clans.”