MediaPost - News and Conferences for Media, Advertising and Marketing Professionals

News

Snapchat Launches Media Platform Discover

Giving some power back to professional publishers, Snapchat just unveiled Discover -- a service for media partners to steer the social media conversation. They include National Geographic, Vice, Yahoo News, Comedy Central, "Cosmopolitan," CNN, The Food Network and ESPN. ...

By Gavin O'Malley 56 minutes ago
Social Media & Marketing Daily

Forecast: Global Ad Spend Slows, Highest In Emerging Markets

Global advertising spending will slow up in 2015, to a 5.1% growth rate, but will accelerate next year. All media will see an increase in spending -- except newspapers and magazines -- in 2015. Twelve territories ...

By Wayne Friedman 4 hours ago
MediaDailyNews

Tagga Debuts Tout Score For Brands To More Accurately Measure Engagement, Target Campaigns

Tagga plans to release a cross-channel campaign management platform Tuesday, along with a way to score consumers based on their engagement with the brand. Similar to a Klout score, it delivers on the promise of more ...

By Laurie Sullivan 7 hours ago
Mobile Marketing Daily

Adobe Report Suggests Media Buys More Effective On Certain Days Of The Week

A report released Tuesday suggests that marketers should consider the day of the week when making media buys. Mobile searches happen more often on Sunday. During Q4 2014, mobile searches rose 17% higher on Sunday compared ...

By Laurie Sullivan 5 hours ago
Search Marketing Daily

Broadband Providers Say Consumers Don't Need Speeds Of 25 Mbps

The FCC is poised to redefine broadband as speeds of at least 25 Mbps downstream and 3 Mbps upstream -- a significant increase. The National Cable & Telecommunications Association is opposed to the move. ...

By Wendy Davis 22 hours ago
Online Media Daily

Twitter Delivers Group Messaging, Rolls Out New Mobile Video Camera

Twitter on Tuesday made good on its promise to offer group messaging and a revamped mobile video feature. Twitter has been trying to position itself as a direct-messaging service on par with Facebook Messenger and WhatsApp. ...

By Gavin O'Malley 1 hours ago
Social Media & Marketing Daily

Conde Nast Launches 23 Stories For In-House Native Ads

Conde Nast is debuting 23 Stories, a new branded content studio that will help its advertising clients engage consumers, especially in the coveted millennial demographic, by tapping into the expertise of the publisher's own editorial teams. ...

By Erik Sass 20 hours ago
MediaDailyNews

Mark Read To Take CEO Reins At Wunderman

Read will retain his duties as CEO of WPP Digital. He was named Chairman of Wunderman last June and succeeds Daniel Morel as CEO. Morel has lead the CRM giant for 14 years and take on ...

By Steve McClellan 32 minutes ago
MAD

Valentine's Day Spending To Hit Record $19 Billion

A survey from the National Retail Federation reports that Americans will spend $142.31 this year, up from $133.91 in 2014. As usual, men will lay out more cash: $190.53 versus $97. Starry-eyed Millennials will also celebrate ...

By Sarah Mahoney 4 hours ago
Marketing Daily

Opinion

Bob Garfield: Garfield At Large

Top 7 Things Nobody Will Miss When The Internet Disappears

The Internet will fade into the background, says Eric Schmidt, executive chairman of Google. Yes, it will just vanish, like Amelia Earhart or state anti-gay marriage bans or NBC's "Bad Judge." Poof. Up in smoke. Now ...

By Bob Garfield 01/26/2015

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

More About Events More About Awards

VidBlog

Yes, We Watch Online, But Overwhelmingly We Watch TV Fare

A new Cabletelevision Advertising Bureau report, titled "Get Real: Video Advertising 2015," uses Nielsen and comScore data to conclude that of the 175 hours an average American spent watching something in September 2014, 80% was spent ...

By P.J. Bednarski 01/26/2015

MediaDailyNews

Sideswipes: Nike+ Trust?

Don't worry if you draw a blank when I say "Giovanni Buttarelli." He's the data protection "watchdog" for the EU. Unless you follow privacy conversations, you won't know GB. But he set out his agenda at ...

By Katie Meier 01/27/2015

More Opinions »