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News

Yahoo was hit with a wave of class-action suits late last week, after it revealed that hackers stole information associated with half a billion accounts. ...

By Wendy Davis Sep 26, 2016
Daily Online Examiner

IAB Releases New Ad Unit Portfolio For Public Comment

The Interactive Advertising Bureau (IAB) on Monday released an overhaul of the "IAB Standard Ad Unit Portfolio" for public comment. The goal is to address brands' growing need to reach consumers across multiple screens at scale, ...

By Tobi Elkin 20 hours ago
Real-Time Daily

Dentsu Reports 633 'Suspicious' Ad Transactions Affecting 111 Clients

The Tokyo-based holding company is still investigating but said some of the faulty transactions appeared intentional and others were due to 'human error." So far all of the transgressions appear to be contained to its Japanese ...

By Steve McClellan Sep 26, 2016
MAD

Google Metrics Closes 'Loop' Across Search, TV, YouTube, In-Store

Google will make several announcements Monday during Advertising Week related to measurements and metrics. While some aim to prove the lean-in influence of television and YouTube campaigns on search, others focus on the impact of online ...

By Laurie Sullivan 22 hours ago
Search Marketing Daily

Percent Of TV Channels Viewed Drops To Single Digits, Nielsen Attributes Digital Choices

The hyper-fragmentation of consumer choice across all screens is reducing the share of choices they make to watch a TV channel. That's among the top findings coming out of the latest edition of Nielsen's "Total Audience ...

By Joe Mandese Sep 23, 2016
MediaDailyNews

Mediasmith Drops 4As Membership, Issues 'Client Bill Of Rights'

Mediasmith, an independent digital agency based in San Francisco, has pulled out of the 4As, citing the trade association's failure to support the Association of National Advertisers' media-buying transparency recommendations. The move marks the second agency ...

By Joe Mandese Sep 26, 2016
MAD

Miscalculations From Facebook, Dentsu Could Force Ad Industry Change

The need for greater transparency and accountability hit the advertising industry Friday after Facebook confessed that it miscalculated how long site visitors watch video ads and Dentsu admitted to overcharging clients for digital media services by ...

By Laurie Sullivan Sep 23, 2016
MediaDailyNews

Havas' Bollore, MediaLink, NYTs Invest In theSkimm: Newsletter Startup Gains Momentum

In a world where a newfangled digital platform seems to emerge every day, an email newsletter-based new publishing platform is gaining steam with Millennial readers, and some high-powered media investors. theSkimm, which publishes a simple daily ...

By Joe Mandese 20 hours ago
Publishers Daily

With Focus On Western Europe, Post-Brexit WPP Invests In French Publisher

The UK holding company has made an investment in LNEI, a leading French media group with stakes in such well-known publications as "Le Monde" and the French edition of the Huffington Post. WPP said it will ...

By Steve McClellan Sep 26, 2016
MAD

Opinion

Bob Garfield: Garfield At Large

The Zuckerberg In The Henhouse

Facebook should have a thumbs-up, thumbs-down and crossed-fingers button for all the times it has offered something to advertisers, publishers and users that was either short-lived or not true in the last 10 years. So permit ...

By Bob Garfield, Featured Columnist 09/26/2016

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

More About Events More About Awards

Barbara Lippert: Madblog

'How Many Words Per Minute Do You Type?' -- And Other Debate Questions For Clinton

He has weird, wayward hair, a bottomless need for attention, and lives to be politically incorrect. So in some ways, even more than as the host of his "Between Two Ferns" show on Funnyordie.com, Zach Galifianakis ...

By Barbara Lippert, Featured Columnist 09/23/2016