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News

P&G To Shed More Than Half Of Its Brands

Procter & Gamble plans to sell more than half of its brands in order to streamline the company and boost sales growth, CEO A.G. Lafley announced during the company's earnings presentation for its fiscal fourth quarter and full year ended June 30. ...

By Karlene Lukovitz 18 hours ago
Marketing Daily

Court Nixes Aereo Request For 'Emergency' Authorization To Resume Service

A federal judge on Friday refused to consider streaming video company Aereo's request for an "emergency" order precluding TV broadcasters from obtaining an injunction against the company. Aereo has suspended its service but continues to incur ...

By Wendy Davis 12 hours ago
Online Media Daily

E.W. Scripps, Journal Communications Merge Broadcast, Spin Off Newspapers

E.W. Scripps and Journal Communications, publisher of the 'Milwaukee Journal-Sentinel,' announced plans for twin spinoffs and mergers, consolidating their broadcast properties and newspapers in two separate companies. ...

By Erik Sass Aug 1, 2014
MediaDailyNews

Pinterest Buys Content Organizer Icebergs

Putting its recent $200 million capital raise to use, Pinterest just bought Icebergs -- a Barcelona-based start-up that specializes in content-organizing and sharing tools. Icebergs' own service will shut down on September 1, and co-founders Csar ...

By Gavin O'Malley Aug 1, 2014
Social Media & Marketing Daily

Without A Review, FX Moves Media Account From Media Storm To Zenith Media

FX has shifted its media account from Media Storm to Zenith Media without a review or pitch. Zenith Media is the incumbent agency for Fox Studios, and the move marks a consolidation of work. The account ...

By Amy Corr Aug 1, 2014
MAD

Project: Worldwide Acquires Perfect Pitch

Independent agency network Project: WorldWide is acquiring Pitch, an award-winning fully integrated advertising agency based in Culver City, California. Pitch will continue to operate independently, will not change its name, and will retain all 62 staffers ...

By Larissa Faw 11 hours ago
MAD

World Cup Winners Scored With Real-Time Relevance

The World Cup Final had 32.1 million tweets sent during the match between Germany and Argentina, as well as 280 million interactions on Facebook from 88 million users. This massive online chatter illustrates a new level ...

By Larissa Faw 18 hours ago
MAD

LinkedIn Steady Rev Growth Hits $534M

LinkedIn on Thursday reported that revenue rose 47% in the second quarter, with growth in its ad businesses picking up from the prior quarter. Sales from LinkedIn's premium subscriptions business increased 49% to $322 million, or ...

By Mark Walsh Aug 1, 2014
Social Media & Marketing Daily

GroupM Elevates Role Of Data: Names Goldhersz CDO, Shuffles MediaCom

A year after creating the first Chief Data Officer role inside a major Madison Avenue media shop, GroupM is upping the data ante, elevating it to a holding company role, and moving long-time MediaCom chief Harvey ...

By Tyler LoechnerJoe Mandese Jul 31, 2014
Real-Time Daily

Opinion

Online Spin

Four Near Certainties In Media & Marketing In 2019

While most of what will happen in the future may be a surprise, I believe that there are a lot of things that will happen in the media and marketing industry in the near future that ...

By Dave Morgan 08/01/2014

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

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SearchBlog

Consumers Agree To Mobile Location Tracking For Specific Reasons

Marketers have work to do when it comes to convincing consumers to use their GPS on their mobile phones to track their location to deliver relevant information and offers in real-time. ...

By Laurie Sullivan 07/31/2014

TVBlog

Funny Or Die Scores Again With 'Mary Poppins Quits'

Critics, bloggers and advertisers have been fully immersed in the dozens of new series set to debut this fall on the broadcast networks and the many new series on broadcast and basic cable last month that ...

By Ed Martin 08/01/2014

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