IAB Unveils Anti-Fraud Effort, Forms Working Group

In an effort to make online advertising a safer place, the Interactive Advertising Bureau this morning unveiled "Anti-Fraud Principles" designed to address the proliferation of fraudulent advertising activities, including non-human traffic software scams. As part of the effort, the IAB said it has also formed a new "working group" to identify and combat "malware" and other threats to the digital advertising "supply chain." ...


'The View' From Here: All Eyes On Rosie O'Donnell As Revamped ABC Show Begins 18th Season

"The View" is nothing if not personal. "Like bad gas, we have returned!" Whoopi Goldberg declared in one of the show's earthier moments Monday morning as she ushered in its 18th season. It was the long-awaited ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

TV Watch
Networks Should Help Viewers Dump Their TV Trash

As a service to viewers, the next generation of TV networks and distributors should help viewers delete more of their recorded programming -- especially those short-lived series with limited entertainment or marketing value. ...

Bob Garfield: Garfield At Large
Truly Defective: Matthew McConaughey Captured Thinking And Driving

This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now and then comes along a campaign that defines all that is superficial, ...

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