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News

Between A Rock And A Hard Place: Why TV Isn't Anywhere On The WWE Network

The WWE Network is the greatest thing I've ever seen. Okay, that overstates the case a bit. So how about: Assessed in the broader context of human experience, the WWE Network ranks behind sunlight, indoor plumbing and relaxed-fit pantswear. But as a detail-attentive leveraging of an established media property's past and current content, it sets the standard for everything to follow. It feels like ...

By Larry Dobrow Apr 19, 2014
MediaPost Weekend

'Scandal' Steals Thursday For ABC

With CBS airing reruns for much of its programming on a mid-April Thursday, ABC had a easy path for winning the night. ABC's "Scandal" had a strong performance at 10 p.m. for its season -- a ...

By Wayne Friedman Apr 21, 2014
MediaDailyNews

Google, Sony Release Spider-Man In Shoppable Hangout

The Sony's Spider-Man 2 cast and director Marc Webb will host their first film-themed Google+ Shoppable Hangout Monday, allowing fans to purchase tickets for the film through Fandango. It also gives Sony the option of running ...

By Laurie Sullivan Apr 21, 2014
Social Media & Marketing Daily

WPP's Rockfish Named Digital, CRM AOR For Dave & Buster's

The agency said that it would work with Dave & Buster's on a comprehensive strategy that spans digital touch points, including mobile, Web and social media, with the work being led out of its Dallas office, ...

By Steve McClellan Apr 21, 2014
MAD

Google Claims UK YouTube Users Watch Less TV

Looking to shift more media executives minds to digital from TV, Google says nearly one-fifth of those watching YouTube are watching less TV. A U.K. study found 19% of YouTube viewers are paying less attention to ...

By Wayne Friedman Apr 21, 2014
MediaDailyNews

British Airways Launches 'My Flightpath'

"We wanted to give customers something that helps to capture the magic of flying as well as allows them to easily track and share their personal traveling milestones," John McDonald, VP of marketing at British Airways, ...

By Tanya Irwin Apr 18, 2014
Marketing Daily

Gram Resembles Google, But Searches For Illegal Items

Now there's a search engine for guns, drugs, stolen credit cards and other illegal things in what some have dubbed the dark underground market. It will let vendors buy keywords, and their listings will go to ...

By Laurie Sullivan Apr 21, 2014
Search Marketing Daily

Dentsu Selected As AOR For Tokyo Olympics

The Tokyo Organizing Committee has pledged to spend about $104 million to advertise and promote the games, which will take place in 2020. The stakes are always high for the host Olympic city, and marketing is ...

By Steve McClellan Apr 18, 2014
MAD

NAA: Newspaper Ad Revs Fell in 2013, Digital Slightly Up

Total newspaper revenues, including advertising and circulation, fell 2.5% from $38.6 billion in 2012 to $37.5 billion in 2013, according to the latest figures from the Newspaper Association of America. Annual comparisons are now the only ...

By Erik Sass Apr 21, 2014
MediaDailyNews

Opinion

Daily Online Examiner

Study: One In Five With Netflix Or Hulu Are Cord-Cutters

There's a reason why the cable industry is pushing data caps: Consumers with high-speed Web service are increasingly deciding to do without pricey cable television subscriptions. Experian Marketing Services says in a new report that nearly ...

By Wendy Davis 04/18/2014

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

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Video Insider

Can Marissa Mayer Be Brandon Tartikoff?

The complaints from content creators about YouTube's revenue sharing structure are well-documented. And as Peter Kafka and Karen Swisher wrote in Re/Code, "having the giant YouTube dominate the online video space is frightening to many," including ...

By Eric Korsh 04/18/2014

Content Marketing Insider

Are Buyer Personas A Waste Of Time?

In 2014, you'd better understand your audience before you start marketing. In this era of preference marketing, buyers are in control. When online information became ubiquitous, the customer suddenly didn't have to simply accept what marketing ...

By John Miller 04/18/2014

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