MediaPost - News and Conferences for Media, Advertising and Marketing Professionals

News

AudienceXpress Brings Product Purchasing, Online Behavior Data To TV Audience Targeting

A year after introducing a programmatic TV audience-buying platform, AudienceXpress is beefing up its targeting features, striking deals with leading consumer audience segmentation sources Nielsen, Nielsen Catalina and Neustar to enable advertisers and agencies to programmatically buy TV with the same precision they buy online media. ...

By Joe Mandese 22 hours ago
RTM Daily

Mobile Ad Network Vungle Taps Bitcoin As Payment Option

The controversy surrounding crypto-currency Bitcoin reached new heights recently with the spectacular bankruptcy of leading Bitcoin exchange Mt. Gox. The event raised fresh questions about the viability of the volatile currency and its susceptibility to fraud ...

By Mark Walsh 19 hours ago
Mobile Marketing Daily

Shaken, Not Stirred: Pavelka Replaces Brand At Martini

High-end ad network and audience targeting firm Martini Media has shaken up its management team, naming COO Erik Pavelka CEO, replacing founding CEO Skip Brand, who will remain an advisor. Founded in 2008 to focus on ...

By Joe Mandese Mar 13, 2014
RTM Daily

After The Hoax, Can Pot Ads Ever Air Nationally?

MarijuanaDoctors.com said it was airing ads on all sorts of TV outlets. That turned out not to be true. But the group did post a YouTube video and with a bit of deception, chalked up a ...

By Larissa Faw Mar 12, 2014
MAD

New IAB Glossary Limits 'View,' Defines 'Skip' (As In Ads)

For the first time since 2008, the IAB updated its Digital Video In-Stream Ad Metric definitions, and is inviting public comment on the mostly small tweaks. The reworked version refines some terms, and tosses out the ...

By P.J. Bednarski Mar 11, 2014
Online Video Daily

CBS' Moonves Predicts CBS Commands Largest CPM Among Nets At Upfront

Les Moonves, president/chief executive officer of CBS Corp., says his network anticipates having "the largest CPM [cost per thousand viewers] growth among the networks and the largest volume, as we had for the last number of ...

By Wayne Friedman Mar 12, 2014
MediaDailyNews

'Cosmos' Draws Samsung, Chrysler As U.S. Sponsors

"Cosmos: A Spacetime Odyssey", Fox's 13-part science series that is also running on National Geographic Channel, has Samsung Galaxy and Chrysler as its official U.S. sponsors as well as those advertisers securing sponsorship elements in specific ...

By Wayne Friedman Mar 13, 2014
MediaDailyNews

ZO Merges Moxie And Engauge

The digital shops had been aligned since last August, when Publicis Groupe acquired Engauge and aligned it with ZenithOptimedia's Moxie. Moxie is the surviving entity. ...

By Steve McClellan Mar 13, 2014
MAD

IPG Backs ADstruc: Wants Out-of-Home To Be More Digital, Easier To Plan/Buy

Interpublic Group on Monday announced a partnership with ADstruc, a technology platform that automates some of the out-of-home planning and buying process. IPG's out-of-home focused agency, Rapport, will work most closely with ADstruc's technology. ...

By Tyler Loechner Mar 11, 2014
RTM Daily

Opinion

Search Insider

Can Facebook Maintain High Ground?

As I said in my last column, Facebook's recent acquisition spree seems to indicate that its strategists are trying to evolve from being our social landmark to being a virtual map that guides us through our ...

By Gord Hotchkiss 03/13/2014

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

More About Events More About Awards

MoBlog

Food - Porn - What Else Do You Need To Know?

Bolthouse Farms is making waves in the health juice market with delicious creative executions that leverage a range of mobile social tools and some of the trope's user-gen content. It is a branding exercise of the ...

By Steve Smith 03/13/2014

Bob Garfield: Garfield At Large

Beyond Your Wildest Streams, Part II: Data Is The New Czar

Streaming video doesn't depend on cigar-chomping tyrants, taste-sensing dowsers or even the volumes of Simmons demographic indexes that for so long were the tools plumbing the consumer mind. Turns out that Reed Hastings' magical algorithm is ...

By Bob Garfield 03/10/2014

More Opinions...