Facebook Expands Ad Reach Off-Network, Will Now Target Users Not Connected To Facebook

In a move that extends its market power beyond the 1.6 billion user identities it explicitly controls, Facebook this morning announced it will expand the reach of its audience network beyond its own platform to serve ads targeted to its users even when they aren't connected to Facebook. The move comes three years after Facebook acquired the Atlas ad server from Microsoft, and two ...


Barbara Lippert: Madblog
Tearing Down The Candy Walls: Inside The Modern Start-up/ Sweatshop

Every industry has its absurdities, and also its cynical insiders who go on to reveal its secrets. In his memoir "Adventures in the Screen Trade," William Goldman famously summed up Hollywood -- and also pretty much ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Don't miss MediaPost's in-depth coverage of the Upfronts - now through the end of May.

Online Spin
Cross Screen, Forked Tongue

The notion of cross-screen media is well-heeled by now. There are different names for it. "People-based" is good, since that would make it "consumer-centric." A "single view of the consumer" works, too. Of course, once you ...

Once A TV Backwater, Summer's A Season For Award-Winning Shows

Once upon a time, summer was a time for reruns. Now we are awash in new TV shows in summer -- and many of them are actually good. ...

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