Car, Retail Ads Slow Down On Broadcast TV

A fourth-quarter 2014 slowdown in broadcast TV advertising came primarily from automotive and financial service/real estate marketers. Automotive companies -- the biggest category, with a 14% share -- slipped 5% to $1.019 billion, while financial service/real estate companies, with an 11% share, were down 4% to $774.2 million. ...


Online Media Daily
Stumbling Badly In The Next 12-24 Months?

My friend Cory Treffiletti asked in his SPIN column this week if I was "developing (a) data strategy?" Well, he wasn't asking me per se, because when he does that, it's more like "How is the ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

What If 'The Dress' Were An Ad?

For what it's worth, I think the dress is white and gold. This dress, I mean. The one that has given BuzzFeed over 28 million page views and counting, a new record for the company. Has ...

Barbara Lippert: Madblog
The Oscar And The Helix: Changing The Academy's DNA

Hey, Oscar. These days, your whole campy, top-hat-and-jazz-handsy dance is wildly out of step. You've become your own Botoxed, bloated parody. So what's a stiff old gold guy to do? ...

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