Ready to wage an Internet-speed advertising blitz? You might need an interactive agency, an old-school firm or both.
The media departments of the world have come to assume that demographics are a science that can't be ignored. Tig Tillinghast tells you why he doesn't include demographic information in targeting briefs or media rationales.
Looking for cheap TV time? Think fourth quarter. Sales in the scatter market are already hurting, and analysts see little out there to drive prices back up.
TiVo and ReplayTV may change viewing habits, but consumers aren't clamoring for them yet. (Free Registration Required)
New York-based Real Media announced today it raised $30 million in another round of financing from existing investors, Advance Internet and PubliGroupe S.A.
Olympic coverage prepped for Zwire! network.
'Daily News Express' targets commuters in Manhattan, Brooklyn.
Advertisers are turning to specialists to handle their email promotions.
Here's an alternative to the media currency of impressions and clicks as a unit of exchange: audience and session.
The fast pace of radio station consolidation in the past few years sparked concern that a decline in competition would lead to surging advertising costs.