The Democratic National Convention was the Internet media's biggest show yet. Pity no one was watching.
You may know where to pick up a map. Find out how to put your client on one.
Between bouts of intently collecting coffee mugs, sewing kits (?) and coasters at this week's Jupiter Online Advertising Forum, some new-on-the-scene rich media advertising and marketing companies did manage to pierce the haze.
An offshoot of the American List Council gets even deeper into the Internet marketing business.
Despite the marketing splurge in the UK to sell internet access via digital TV sets, a greater choice of channels is still a bigger incentive for subscribers than the availability of interactive services such as home shopping and e-mail, according to a su
The varying definitions of the term "ad view" can be a problem for media buyers. The industry seems to be OK with using the terms "ad view" and "impression" interchangeably. Tom Hespos tells you why this doesn't work.
If broadcasting reaches the masses and narrowcasting reaches regional audiences, will "solocasting" be the term for personalized streaming video sent through the Web?
How Forrester Research may have got it wrong...
After a blistering upfront, the national TV marketplace has suddenly hit a slowdown.
Few advertisers on the web are paying what web site rate cards say they should be paying - new study pegs the average rate card discount for standard-sized banner ads at 33%.