• Web Search Content Ads Seen Falling Short (Reuters)
    Web search companies have hyped their new contextual services as the next big thing in Internet advertising, but early results by online marketers show those new ads may be underperforming expectations.
  • Microsoft Targets Broadband Users with MSN Upgrade (Reuters)
    Microsoft Corp. on Wednesday unveiled early upgrades to its MSN Internet service that the No. 1 software maker hopes will attract more high-speed broadband Internet subscribers.
  • The Onion Is No Joke (Business 2.0)
    How a diversified media company built on sardonic, topical humor has managed -- against all odds -- to become a serious business.
  • The Search Engine That Could (USA Today)
    As Google celebrates its fifth anniversary Sept. 7, it's expanding to embrace news and blogs, and is expected to produce up to $800 million in revenue this year.
  • Switchboard Rolls Out Paid Link Program (IAR)
    Online yellow pages provider Switchboard announced the availability of new advertising options, offering businesses the chance to insert Web site links on their own listings or on non-commercial listings.
  • Marketers Say They Intend to Join Effort to Fight Spam (NY Times)
    A new player has joined the effort to protect computer users from spam: the folks who bring you junk mail.
  • Pop-Ups Under Siege (IAR)
    When Google announced the official release of its revamped toolbar last week, the first enhancement the company highlighted was its ability to block pop-up and pop-under advertisements. The move puts the popular search engine squarely in the growing camp opposing the Internet's most unpopular ad format.
  • Google Considering Initial Public Offering (Chicago Tribune)
    Sergey Brin, co-founder of No. 1 Internet search provider Google, said Wednesday that the company has weighed the possibility of a public stock offer but added Google is not rushing any plans for one.
  • Internet Search Companies Could Face Fight on Ads (Reuters)
    Some of the biggest Internet search services could be setting the stage for a legal battle with companies that object to the way these sites are using their trademarks, experts at a Web search conference said Tuesday.
  • FCC to Allow Video on AOL Messenger (Washington Post)
    The Federal Communications Commission has agreed to allow America Online to transmit video entertainment over its popular Instant Messenger system, ending a restriction imposed when it approved the merger of the online company with media giant Time Warner Communications in early 2001.
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