LucidMedia Unveils Verified Inventory
The app aims to ensure that online advertisers and agencies match ads with the most relevant categories.
The tool focuses on accuracy--relying on more than 14,000 categories, ranging from A&E/Amusement and Theme Parks to Travel & Tourism/ Business Travel. It offers 32 content channels--from automotive to health to sports--as well as 14 media classifications such as news, blogs and social networks.
The tool analyzes the content in the five categories: media class, language, custom keywords and objectionable content.--Laurie Sullivan