Retargeting To Scale 101
Admits Matthew Greene, founder, Blue Ribbon Digital, â€œRetargeting becomes more of a dicey issue,â€ when attempting to scale.
â€œThe advent of the ad exchanges makes it very easy,â€ said John Nardone, CEO, [x+1]. â€œYou can really retarget anyone across the network -- itâ€™s about how much youâ€™re willing to pay.â€
Not so fast, said Ben Winkler, VP/Director of Interactive Media, Ingenuity Media. â€œWe havenâ€™t found that that works.â€