Retargeting To Scale 101
Admits Matthew Greene, founder, Blue Ribbon Digital, “Retargeting becomes more of a dicey issue,†when attempting to scale.
“The advent of the ad exchanges makes it very easy,†said John Nardone, CEO, [x+1]. “You can really retarget anyone across the network -- it’s about how much you’re willing to pay.â€
Not so fast, said Ben Winkler, VP/Director of Interactive Media, Ingenuity Media. “We haven’t found that that works.â€
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