Commentary

It's The Ecology, Stupid

GroupM’s Irwin Gotlieb sometimes looks like he’s in bed with the media, and it certainly seems that way by his empathetic comments about media sellers at this year’s conference, but the truth is that he actually sees it as being in the long-term best interest of advertisers and agencies.

“I’m going to start about the premise of an ecosystem,” Gotlieb explained. “We have an ecosystem One of the things that really troubles me today is that there are media owners that are going out of business. That’s not favorable to us, because it alters the supply and demand for marketers.”

1 comment about "It's The Ecology, Stupid".
Check to receive email when comments are posted.
  1. Farrell Reynolds, March 6, 2009 at 2:32 p.m.

    Of course, simple common sense. Add to that the fact that media vendors often have some terrific ideas for marketers.

Next story loading loading..
About the Author

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

Discover Our Publications