Fox Business News Picks Up Web Show
Offering the right product at the right time, recruiting media company Career TV has scored its first national TV syndication deal with the Fox Business News channel.
For the past years, Philadelphia-based Career TV has produced a monthly half-hour Web series for 18- to-25-year-old job seekers, which streams online at CareerTV.com and is carried on about 400 college campus networks nationwide.
More recently, the dire national job market has generated a great deal of interest in the company, while increasing traffic to the site from 300,000 to over 1.3 million unique monthly visitors in less than a year.
"Right now, there are a lot of people looking for help," said Sean O'Grady, a senior producer at Career TV who will anchor the show. "Fox Business will help us reach an audience of 44 million nationwide." Named "Career TV," the Saturday afternoon show is expected to make its debut on Fox in early April.
Along with producing the shows, Career TV has brought on several multichannel sponsors, including Lockheed Martin, Verizon Business, Ernst & Young and Accenture. Meanwhile, PriceWaterhouseCoopers will be a "name sponsor" for a segment called "Feed Your Future."
"These are all advertisers that are looking to connect with job seekers, particularly at an entry level," O'Grady said.
Career TV--a subsidiary of Universum Inc., a Swedish-based international marketing company--also works with clients like CBS Interactive on an individual basis to produce and distribute local recruitment videos.
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Interesting given the job market, I have not heard of careertv. Can someone explain the difference in the # of uniques claimed in the article (or press release) and the # of uniques published on Compete.com see http://siteanalytics.compete.com/careertv.com/. Compete.com states there were 54,959 uniques to careetv in Feb 2009.
Saturday afternoons I'm not around much, especially in the spring and summer, so searched for the show so I can TiVo it. But Fox Business News says that Saturday afternoons are "Paid Programming." I wonder if FBN will have the show listed in the TV Guide so it's TiVo-able.