Fox Business News Picks Up Web Show
Offering the right product at the right time, recruiting media company Career TV has scored its first national TV syndication deal with the Fox Business News channel.
For the past years, Philadelphia-based Career TV has produced a monthly half-hour Web series for 18- to-25-year-old job seekers, which streams online at CareerTV.com and is carried on about 400 college campus networks nationwide.
More recently, the dire national job market has generated a great deal of interest in the company, while increasing traffic to the site from 300,000 to over 1.3 million unique monthly visitors in less than a year.
"Right now, there are a lot of people looking for help," said Sean O'Grady, a senior producer at Career TV who will anchor the show. "Fox Business will help us reach an audience of 44 million nationwide." Named "Career TV," the Saturday afternoon show is expected to make its debut on Fox in early April.
Along with producing the shows, Career TV has brought on several multichannel sponsors, including Lockheed Martin, Verizon Business, Ernst & Young and Accenture. Meanwhile, PriceWaterhouseCoopers will be a "name sponsor" for a segment called "Feed Your Future."
"These are all advertisers that are looking to connect with job seekers, particularly at an entry level," O'Grady said.
Career TV--a subsidiary of Universum Inc., a Swedish-based international marketing company--also works with clients like CBS Interactive on an individual basis to produce and distribute local recruitment videos.