• by Joe Mandese  @mp_joemandese, March 24, 2009

According to Enfatico’s Stephen Sonnenfeld, it is that there is “no distinction between brand and selling today.”

To expand on that, Sonnenfeld drew upon one of his industry idols, O&M founder David Ogilvy, and used to preach, “Always make the sale in a branded way.”

“It’s a very simple idea, but it gets at the heart of branding and selling,” Sonnenfeld said.

A great example, he cited, is car insurance marketer Geico.

“Is Geico advertising branding, or is it direct selling,” he asked.

Sonnenfeld also revealed that Enfatico, an agency created by WPP initially to service Dell’s consolidated global advertising account, may be doing a little selling of its own, noting that the shop has been talking to a “p0tential new client that we are engaged with.”