Just as old computer programming languages gave way to Windows for human interface with computers, current search formats will give way to a new, more efficient, more intuitive way of querying and
navigating Internet content, according to John Battelle, founder and CEO of Federated Media. Quite what that is, Battelle isn’t sure -- “If I knew, I’d go found that
company†-- but the next wave of innovation will clearly involve a new semantic connection between human inputs (words), computing power, and content. It can’t be mind-reading
(or… can it?) so whatever the solution is, it’s got to involve smarter computing and a new format replacing the current list of search results, with paid search results off to the
right. Battelle promised some preliminary ideas later in the talk... stay tuned.
