News Brief

ComScore: Video Viewing Up 11% In March

U.S. Internet users viewed 14.5 billion online videos in March, representing an increase of 11% versus February, according to new data from comScore Video Metrix.

In March, Google Sites once again ranked as the top U.S. video property with 5.9 billion videos viewed (40.9% online video market share), with YouTube.com accounting for more than 99% of all videos viewed at the property.

Fox Interactive Media ranked second with 437 million videos (3%), followed by Hulu with 380 million (2.6%) and Yahoo Sites with 335 million (2.3%). March represented the first time Hulu has cracked the top three in the ranking of videos viewed.

Nearly 150 million U.S. Internet users watched an average of 97 videos per viewer in March. Google Sites eclipsed the 100 million online video viewer threshold once again, after first achieving the milestone in December 2008.

Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo Sites (42.5 million) and Hulu (41.6 million).--Gavin O'Malley Additionally, 77.8% of the total U.S. Internet audience viewed online video, while the average online video viewer watched 327 minutes of video, or nearly 5.5 hours. 99.7 million viewers watched 5.9 billion videos on YouTube.com (59.1 videos per viewer), while 47.4 million viewers watched 349 million videos on MySpace.com (7.4 videos per viewer). Hulu, meanwhile, accounted for 2.6% of videos viewed, but 4.9% of all minutes spent watching online video.

Tags: metrics, online, video
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