Finally, said Mandel, “Mobile marketing has started to develop.†Still, as one might expect, “It’s just the beginning.â€
Nationally, the mobile web has reached about 20% consumer penetration, and, as Mandel notes, it wasn’t until the ‘traditional’ web reached about 30% consumer that advertisers really began to engage with the medium.
What key factor is fundamentally transforming / ushering in the age of the mobile Web? Just like the “traditional†web, broadband.
“Higher speeds have created this always on … device that people spend more time on,†said Mandel.