Get Your Fill
Cool apps and one-off campaigns are great, but itâ€™s time for the mobile industry to really get down to business, according to Michael Shim, Managing Director, Head of Mobile Sales and Business Development at Yahoo -- which, by the way, has been mobile since 1999.
â€œItâ€™s time that we as (an industry) focused on building the business of mobile â€¦ and bringing it to the next level,â€ said Shim.
Companies have got to use mobile to â€œdevelop the accessâ€ for consumers to more completely engage and stay connected with their brands, according to Lisa Valentino, VP, Digital and Mobile Sales, ESPN.
For instance, â€œIf you are not talking to your (community) over the weekend, you are not getting college football,â€ she said.