• by Laurie Sullivan  @lauriesullivan, May 5, 2009

The launch event for Teen.com's original Web series "Haute and Bothered" at the Sunset Tower in Los Angeles Monday night turned into a Hollywood spectacular after Lindsay Lohan and younger sister Ali Lohan showed up to party.

LG Mobile sponsored the "Haute and Bothered" event to celebrate Monday's launch of the Web series. Teen.com, which sports the signature "TV" on the home page, is Alloy's video entertainment platform. Tween.com, which launched this week, and Teen.com are the advertising and media Networks that recently signed exclusive partners Candystand, WeeWorld and Meez.

"By 9:30 this wonderful venue was packed when Lindsay Lohan and her younger sister turned up," said Jamie Elden, vice president, digital and branded entertainment for Alloy Media + Marketing. "She came in surrounded by bodyguards, and everyone said 'put your phones and cameras down.'"

Alloy also unveiled the Tween.com Network this week. The media content and advertising platform aimed at ages 8 to 12 provides brand marketers with scalable video and banner display programs, as well as integrated advertising solutions, to reach a large and concentrated online tween audience.

Alloy also announced incorporating into network both the sponsored gaming site Candystand.com and WeeWorld. "It gives advertisers an opportunity to work with us through gaming," Elden said. 'These sites have been carefully selected to fit well into the network."