• by Joe Mandese  @mp_joemandese, May 8, 2009

It sure seems that way based on the start of the “RFP’s - Fundamentally Broken?” panel wrapping up today’s session of the Search Insider Summit.

“To me, the RFP is a request for pain,” quipped Olivier Lemaignen, Group Manager, Global Search Marketing, Intuit. “That’s what it stands for.”

Striking a matrimonial analogy, Lemaignen added that, “It’s almost like saying the one night stand is a good measure for a good marriage. And I’ve been married for 15 years, and that’s just not the case.”

Tom Kuthy, VP, Strategic Partnerships, Resolution Media, added that the “biggest indictment” against the RFP-based agency review is that it simply is a “colossal waste of time.”

Kuthy said it believes it is possible to reduce the amount of time and energy involved in a typical RFP in half, and to get a better quality indication for clients.