Interpublic's ID Media has named Fiona Lam director of media intelligence, a new position in the direct response and promotional media focused media shop. Lam, who will relocate to ID Media's offices
in New York, from an undisclosed position in ID Media's Los Angeles operations, will "combine her expertise in media planning, research and advanced analytics with the application of her psychology
background to better understand patterns, habits and core motivations that drive consumer response and purchase behavior," the company said.
