• NPR Morning Edition, Monday, June 15, 2009 10:45 AM

Ariel Horn has opened up his small Manhattan ad agency, The Horn Corp., to anyone in the industry who's looking for work. They come with their laptops and send out resumes, Jim Zarroli reports. But Horn also encourages them to brainstorm with him on new business possibilities.

If a company likes one of the ideas, Horn hires the person who came up with it, paying by the project. The innovative business model means that the agency functions like a much bigger company than it really is.

"[We] use the power of the people we have here," Horn says. "While we are a group that's been constructed primarily by our open-door policy, we do like to keep the structure of a real corporation." And the unemployed agency folk get to keep the structure of reporting to a desk outside their homes each day.

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