• by Joe Mandese  @mp_joemandese, June 17, 2009

That was a great question, asked this morning during the “Fire Your Ad Network” panel at OMMA Publish this morning. Not surprisingly, it was asked by Online Publishing Insider columnist Ari Rosenberg, who knows a thing of two about online selling.

Interestingly, Richard Frankel, president of online ad network Rocket Fuel, wasn’t willing to guarantee that his network could generate twice the CPM yield that publishers could generate on their own. But he did say he could get “more value,” and suggested publishers discuss how much more with him after the panel was over.