Blip.tv Closer To 'Next-Gen TV Net' Goal
Online media company Blip.tv announced the addition of several content partners on Tuesday, including YouTube, Vimeo, NBCU Local Media NY, and digital video player Roku.
The startup assists independent content producers in a number of areas from hosting and distribution to ad monetization and promotion.
The new partnership with YouTube enables show creators to send episodes directly from blip.tv to their YouTube account. Blip.tv, meanwhile, can traffic ads on shows syndicated to YouTube, with a revenue share back to content creators.
"Our mission is to provide services of scale," said Mike Hudack, co-founder and CEO of Blip.tv. "We believe that we're building the next-generation television network."
Blip.tv's new relationship with Roku enables owners of the company's digital video player to watch Blip.tv shows on their TV sets. The Blip.tv channel will be available later this fall for Roku customers.
The deal with NBC means Blip.tv shows will air on WNBC's "NY Nonstop" broadcast channel in New York City.
Despite the bright prospects for original video online, growth is proving to be elusive to some of Blip's rivals. Digital media startup Next New Networks, which develops micro-television networks online like Pulp Secret for comic book buffs, recently laid off what the company described as fewer than 10 employees.
In addition to the new distribution partnerships announced today, Blip.tv already distributes to iTunes, AOL Video, MSN Video, Blinkx, Facebook, Twitter, Sony Bravia televisions with Bravia Internet Video Link, TiVo, Verizon FiOS Video On Demand, iPhones and the Internet Archive.
In addition, Blip.tv's partnership with TiVo expands today, as show creators can now syndicate shows to the pioneering DVR service with just one click on the blip.tv dashboard.
Using the new dashboard, creators can batch edit and reorder show episodes, reply to comments and friend requests from different Web sites directly from the dashboard, track video and advertising views and see, in near real-time, how much revenue their shows generate across every distribution channel in the blip.tv network.
Shows hosted and distributed on Blip.tv currently reach some 22 million viewers, totaling more than 72 million video views per month.
Recent Online Media Daily Articles
-
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ... -
DigitasLBi, Razorfish Tap Execs For Global Ops May 22, 11:26 a.m.
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ... -
More Consumers Turn To Mobile To Research, Book Travel May 22, 8:53 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ... -
Showrooming Overhyped, Mobile Key To Shopping Purchases May 22, 8:53 a.m.
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ... -
Shopping App Swirl Adds In-Store Capability May 22, 8:53 a.m.
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn ... -
Tablets Gain Popularity With Shoppers May 22, 8:53 a.m.
Internet-connected devices are exploding in the United States. There are 31.8 million Internet-accessible tablets, according to ... -
DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms May 22, 8:48 a.m.
In a push to demystify the black box world of programmatic trading, a major ad technology ... -
FTC's Ohlhausen Questions Privacy Recommendations May 21, 6:05 p.m.
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen ... -
Subway's Comedy Promotes Brand, Content Strategy May 21, 2:43 p.m.
Setting a new bar for brands and their programming aspirations, Subway’s scripted comedy series, "The 4 ...
Be the first to comment on "Blip.tv Closer To 'Next-Gen TV Net' Goal"
Leave a Comment