Commentary

sharing is nice, but...

The panel just dismissed the idea that movie studios might be convinced to share targeting data for users for similar movies -- because movies are in effect a zero-sum game (more for you equals less for me). Kate Wheatley of Mediacom got a laugh recalling her work with Warner: "It’s hard enough for Warner Theatrical and Warner Home Video to talk to each other."
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Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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