• by Laurie Sullivan , Staff Writer @lauriesullivan, July 30, 2009

-- CMOs need to become analytic experts, according to Doug Chavez, senior manager, digital marketing, Del Monte Foods. It's a fast growing trend, but this will elevate the game for BT. The ad industry is shifting from an art to a science. Analytics is replacing primary research. Now companies are analyzing behavior. "The data is sexy," he says.

-- As data gets more advanced we get more sophisticated in the use of the data, but the more data we have allows us to play in the creative and art side, says Chris Portella, Associate Communications Director, Universal McCann.