Unilever, Kroger Step Up E-Coupon Efforts
Add Unilever and Kroger to the growing ranks of digital coupon partnerships, as consumers become more and more willing to seek out high-tech sources for old-fashioned deals. "We are working with a number of our customer partners to deliver digital coupons, to ensure that Unilever delivers coupons where consumers are looking for them -- via print or online," says a Unilever spokesperson. "We are currently partnering with Kroger on a digital coupon program in which consumers can go online, register their Kroger loyalty cards and add Unilever coupons to them."
Increasingly, Americans aren't just willing to get coupons from such new sources -- they're happy about it. A new study from Scarborough Research reports that 8.6 million - or 8% -- of U.S. households currently get at least some coupons via text message and/or email. And while the Sunday newspaper is still the primary source of coupons (with 51% of households relying on them), followed by in-store coupons (35%), loyalty cards like Kroger's are a huge draw, with 21% of households drawing on them for savings.
And in an analysis back in May, comScore reported that online coupons were the top-gaining category on the Internet -- with sites like Coupons.com, which captured the No. 1 position with more than 15 million visitors, gaining 85% from the previous month. (Eversave.com ranked second with 3.8 million visitors, followed by RetailMeNot.com with 3.5 million visitors.)
Scarborough reports that the shoppers most likely to get coupons via text, email or the Internet tend to be young, affluent, educated and female, and they are 51% more likely to be college graduates or have an advanced degree. Providence, R.I. tops the list for email/text coupons with 12%, followed by Washington D.C., Atlanta, San Diego, Austin and Chicago, with 11%.
"Coupons received via text messaging are typically sent only to consumers who have opted-in to receive them," Scarborough points out in its report. "This increases the relevancy of the offer and the potential for the consumer to act on that offer. An additional benefit is the mobility of cell phones and other personal communications devices, which allow consumers to access the coupon at the point of purchase."
0 comments on "Unilever, Kroger Step Up E-Coupon Efforts ".
Leave a Comment
You must be a member to comment. Become a Member
Recent Marketing Daily Articles
-
High Airfare, Gas Prices Prompt More Staycations May 26, 1:05 p.m.
Although Americans aren’t spending any less on vacation this summer, they are spending the money differently, ... -
No Time, Money For Vacay? Try 'Nearcay' May 26, 12:15 p.m.
First, there was the “vacation.” Then there was the “staycation.” This summer, indoor water park resort ... -
Q&A: Philly Focuses On Parkway May 26, 9:45 a.m.
Philadelphia is, for the first time, putting the spotlight on its top-tier museums arrayed along the ... -
'Why Vermont?' Beefs Up Mobile, Digital May 26, 8:02 a.m.
Not quite a year after Hurricane Irene pulverized the Green Mountain state, Vermont is sharpening its ... -
Nissan's Schaffer Talks Races, Ride-and-Drives May 24, 4:40 p.m.
Nissan has finished the second year as automotive sponsor of the Amgen Tour of California. The ... -
Target Takes Shopkick App Nationwide May 24, 4:09 p.m.
Target says it is taking its relationship with Shopkick national, and will now accept the app ... -
Skinnygirl In 'Drink Like a Lady' Campaign May 24, 12:17 p.m.
Skinnygirl Cocktails is looking to build on its considerable momentum with new brand extensions and a ... -
Calif. Launches Mental Illness Social Media Campaign May 24, 8:38 a.m.
The California Mental Health Services Authority is launching a social media campaign aimed at dispelling the ... -
Pfizer Launches Lipitor Mobile App May 24, 5:29 a.m.
Pfizer Inc. is launching an app tied to its Lipitor prescription medication and is partnering with ... -
Humorous AAMCO Campaign Makes Engine Noises May 23, 4:54 p.m.
Transmission service chain AAMCO is extending its “We Hear You” campaign to encompass the company’s 50th ...
NOT all text coupons require "opt-In" to get coupons free and instantly!! 1-800-PIK-A-BIZ is free and offers featured businesses text coupons on-demand just by saying yes!