Time Warner, YouTube Strike Programming Deal
The agreement will allow Time Warner's Warner Bros. Entertainment and Turner Broadcasting System to program videos on YouTube using a Time Warner embeddable player.
Another Time Warner property, HBO, has been programming a branded channel on YouTube since early last year with promotional content from shows including "True Blood," "Hung" and "Entourage."
"Our agreement with YouTube helps us expand the amount of our promotional content, animation and news that we already make available online," Time Warner Chairman and CEO Jeff Bewkes said in a statement. "Working with YouTube, we expect to improve our ability to monetize this short-form content through new and creative advertising initiatives."
This deal also gives Time Warner the ability to create separate channels for key brands as well as to control and sell the ad time on YouTube.
Warner Bros. Entertainment and Turner Broadcasting is expected to work with YouTube to offer advertising and agency partners tailored packages of targeted advertising, supplemental marketing and branded channels.
Under the agreement, videos from Time Warner properties will appear on YouTube and across Google's product suite. Clips will include advertising, with time sold by Warner Bros. Entertainment and Turner Broadcasting System. Time Warner's properties will share ad revenue with YouTube.