• by Joe Mandese  @mp_joemandese, September 22, 2009

OMMA Global Day 2 opening keynoter Jordan Rohan is saying that ad agencies may not be the sexiest part of the digital media boom, but they are a key, influential part of the ecosystem.

“Wow, the industry excitement for the digital media industry, may or may not be within the agency community, but because they are the stewards of the various brands that use Twitter, Facebook… at some point, their future is in their hands,” Rohan, who is founder and managing partner of Clearview Partners, explained.

The bad news is that Rohan things the organizational structure of the major agency holding companies is “downright ugly” following a series of mergers, and “triple mergers” and all sorts of mushing together.

The good news, he said, is that “the advertising market is starting, very preliminarily, showing signs of life.”

Phew!