• by Joe Mandese  @mp_joemandese, September 22, 2009

That was the surprising metaphor that Jordan Rohan used to define the difficult-to-define medium. And you know what, it kind of worked.

Central Park in New York City, he said, adds to the quality of life in New York City, but for all the real estate it occupies, it does not contribute substantially to the commerce of the community.

“It’s very hard to spend a lot of money in Central Park in New York City,” he said. “TO me, that is social media.”

On the other hand, he extended the metaphor, there is some real estate located adjacent to Central Park that is worth quite a bit of money. Same deal with social media.