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Little Debbie's Chocolate Cupcakes Resolve Disputes

  • Brandweek, Thursday, September 24, 2009 10:10 AM
Just in time for the holiday put-on-the-poundage season, Little Debbie's marketing team is taking to the streets to whet consumers' yearnings for its new chocolate cupcakes, which it describes as "moist ... filled with crème and topped with rich, chocolate icing and a white squiggle."

Does that bring back after-school memories of chasing a couple of Hostesses with a glass of cool milk or what?

TV spots promoting the brand's "Share-A-Thon Tour" -- which takes place in 21 cities next month -- launched this week, Elaine Wong reports. They depict consumers in different settings getting mad at each other before a Little Debbie mobile car resolves the situation with cupcakes for the aggrieved parties. The spots also promote Little Debbie's one-million cupcake giveaway, which begins Oct. 18 and runs through Dec. 21. Facebook and Twitter are also involved. Of course.

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