Tweeting More Ubiquitous Than Other Electronic Socializing

According to a survey conducted by Crowd Science, with Twitter being accessed from mobile devices to a greater extent than other social media, Twitter users also use social media more in such locations as cars, restaurants and restrooms. 11% of Twitter users admitted to accessing social media while driving during the preceding 30 days, compared with just 5% of other social media users. And 29% of Twitter users said they had accessed social media from cars at some point in the past, compared with 13% of non-users.

John Martin, CEO of Crowd Science, notes that "Twitter is more of a mobile media phenomenon than other social networks, so these results, while a little disturbing, are... not so surprising...  the bottom line is that either type of activity takes a driver's attention away from the road."

The survey found that only 27% of Twitter users tweet daily, while 46% check updates daily. In addition, 24% of Twitters users have never tweeted, or have ceased doing so.

According to the survey, 40% of Twitter users access the service via mobile at least sometimes, compared with 32% for Facebook users, and 8% use mobile all the time vs. 3% for Facebook.

In addition to the greater usage while driving, the survey also found that over the past 30 days,

  • Twice as many Twitter users as non-Twitter social media users (8% to 4%) had accessed any social media from a theater during a movie or live performance.
  • 17% of Twitter users vs. 12% of non-Twitter social media users had accessed social media from a washroom or toilet
  • Nearly three times as many Twitter users as other social media users have accessed social media from restaurants (31% vs. 12%).

Considering the attitudes of Twitter users, says the report, a significant number of social media users use the applications because friends and contacts do (17%), or because stopping or reducing its use would be damaging to their social status (15%.).

 32% of Twitter users feel they spend too much time using social media, 22% say they've written things on social media that they've later regretted, and 16% report that they often neglect important activities to spend time on social media. Yet 25% of Twitter users say social media is their favorite leisure activity, compared with 14% of non-Twitter social media users.

Additional survey results include:

  • 41% of Twitter users prefer to contact friends via social media rather than telephone, compared with 25% of non-Twitter social media users,
  • 11%, vs. only 6% of those not using Twitter, actually prefer social media over face-to-face contacts
  • 14% of Twitter users said they have revealed things about themselves in social media that they wouldn't under any other circumstances
  • 8% admitted to "frequently stretching" the truth about themselves online

Twitter users tend to be older than non-Twitter social media users (54% over 30 years old, vs. 42%),

  • They are twice as likely to be self-employed or entrepreneurs (18% vs. 9%)
  • 24% vs. 15% "buy gadgets/devices when they first come out,"
  • 48% vs. 30% have created a website
  • 37% currently maintain a blog, twice as many as non-Twitter social media users

The Crowd Science study was conducted across more than 600,000 visitors to multiple websites between August 5-13, 2009, targeting social media users age 12 and up.

For more information from Crowd Science, please visit here.

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3 comments about "Tweeting More Ubiquitous Than Other Electronic Socializing".
  1. Wendy Jameson from ColnaTec , October 7, 2009 at 10:39 a.m.

    I've been curious about my fellow tweeters, wondering if their interests were like mine and whether my beliefs about them were accurate. This data tends to support my beliefs. Fascinating.

  2. Howie Goldfarb from Blue Star Strategic Marketing , October 7, 2009 at 4:39 p.m.

    I did a Twitter study and I averaged receiving 6 tweets per tweeter I was following per day. That I didn't read most of the tweets and found personal tweets from friends being the most important ones for me to read. Not really sure the purpose of the study presented. I am sure Crowd Science has a reason.

  3. Ada h. Wong from Tweeties' Blog , October 13, 2009 at 10:25 a.m.

    Naturally, the next study should be on the correlation between traffic accidents and use of social media on mobile device.