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PrintAlthough Internet video is still a tiny fraction of all video consumed -- somewhere around 2%, according to recent estimates -- activity still grows at a healthy double-digit percentage clip.
For last month, The Nielsen Co. says total online video streams grew 24.8% in September versus the same time period a year ago, to 11.02 billion streams. The time spent by viewers during the month was at 195.2 minutes, up the same 24.8% versus September 2008.
Both those measures, however, were down versus August's data: 3% in total streams and off 4.7% in the time per viewer per month.
Unique monthly September viewers also climbed year-to-year -- up 12.3% to 139.3 million. The number of streams per viewer also was up 11% to 79.1 average streams per month.
YouTube still commands over 50% of all video streams online in the U.S. -- totaling 6.7 billion -- and more than 76% of all unique viewers in the U.S. with 106 million.
Hulu.com is far back in second place -- with 437.4 million streams and 13.5 million users. Yahoo has a little more than half the number of streams of Hulu -- 228.5 million -- but over twice the unique monthly visitors, at 30.1 million.
Behind Hulu and Yahoo is MSN/WindowsLive/Bing and Fox Interactive Media. MSN has 180.1 million streams and 18.1 million uniques; Fox has 139.6 million streams and 14.3 million uniques.
Social-media company Facebook comes in 10th place overall in the number of streams -- at 110.4 million -- but is in third place for unique viewers of video, at 23.1 million.
| Top Online Brands ranked by Video Streams for September 2009 (U.S.) | |||
| RANK | Video Brand | Total Streams (000) | Unique Viewers (000) |
| 1 | YouTube | 6,688,367 | 106,180 |
| 2 | Hulu | 437,407 | 13,519 |
| 3 | Yahoo! | 228,494 | 30,084 |
| 4 | MSN/WindowsLive/Bing | 180,104 | 18,109 |
| 5 | Fox Interactive Media | 139,634 | 14,342 |
| 6 | Nickelodeon Kids and Family Network | 127,654 | 5,303 |
| 7 | Turner Sports and Entertainment Digital Network | 123,665 | 6,062 |
| 8 | MTV Networks Music | 116,839 | 9,647 |
| 9 | ESPN Digital Network | 114,652 | 9,299 |
| 10 | | 110,418 | 23,161 |
| Source: The Nielsen Company | |||
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Thanks for providing the report that online video watching numbers are growing, but please, Wayne, can you post a more mainstream photo to accompany it? That you selected something that is so obviously porn has two major problems with it: 1) it's sexist and may be offensive to some of your MDN readers, and 2) it underscores the perception of reluctant clients that porn is all people watch online, a perception that continues to be detrimental to our industry's efforts to persuade them to purchase video ads on "regular" sites.