Metacafe, Babelgum Partner for iPhone App
In an unusual alliance of Web video brands, Metacafe has launched an iPhone application powered by Babelgum. Content on the new ad-supported app created by Babelgum will offer select material from both companies, and will launch with channels focused on stand-up and sketch comedy, animation, how-to videos, and sports.
The partnership also includes the launch of a branded Babelgum channel on Metacafe. Last spring, London-based Babelgugm ditched its P2P software in favor of a browser-based player and adopted a lineup of mostly independent programming aimed at urban hipsters.
The deal could give a boost to Babelgum, which has only a tiny audience compared to the 46 million unique monthly viewers that Metacafe commands worldwide. At the same time, Metacafe hopes to benefit from the mobile technology expertise of Babelgum, which launched its own iPhone app earlier this year.
The new Metacafe app will feature banner ads, and ad revenue on both the mobile and online side will be split on an undisclosed basis between Metacafe and Babelgum. A Metacafe spokesperson said the app holds the potential for extending sponsorships from the Web site to mobile phones.
The company is already talking with possible advertisers for "The Metacafe Comedy Minute," a segment spotlighting a new comedy video each day, with sponsored branding woven tightly into the video-viewing experience and related promotions. Metacafe lately has concentrated on rolling out new content verticals to attract targeted advertising. Last month, it launched a video games hub featuring trailers, reviews, news, interviews and walkthroughs for major video game releases.
Separately, CNBC announced Monday that it had launched a free new app for the iPhone that lets users get real-time stock quotes, breaking news alerts and more than 150 video-on-demand clips a day from the business-focused cable TV network.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "Metacafe, Babelgum Partner for iPhone App"
Leave a Comment