• by Laurie Sullivan , Staff Writer @lauriesullivan, October 29, 2009

Michael Rosenberg, director of national advertising, Paramount Pictures, says the media company will launch a marketing campaign to engage with people about the movie 'Paranormal Activity,' where everyone who asks a question about Halloween on Saturday night we receive an answer.

MTV reports that 'Paranormal Activity' is the most profitable movie of all time. The movie made for $15,000 has delivered a reported 434,000% return on investment.