Commentary

Mobile Needs A Business Model

by Laurie Sullivan , Staff Writer @lauriesullivan, October 29, 2009

Jeff Litvack, GM, Mobile & Emerging Products, The Associated Press, says companies aren't focused on revenue from mobile. They are not managing the inventory. "We need to make sure there's a business model," he says. "In the future, banners will become like text, cheap, throwaway with very little value."

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