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PBM Wins $13.5 Million In Damages Against Mead Johnson

Brandweek, Thursday, December 3, 2009 10:56 AM

Alex Palmer's take on a court victory by private label infant formula maker PBM Products over Mead Johnson has David vs. Goliath overtones. Mead Johnson had claimed that PBM's store brand infant formula -- sold at Walmart, Target and Kroger stores -- was less nutritious than its Enfamil LIPIL.

PBM was awarded $13.5 million in damages by a jury in the U.S. District Court for the Eastern District of Virginia. It's one of the largest damages awards ever granted for a false advertising case, Palmer reports.

"It's a gross, false, misleading ad," says Joe Shields, director of public relations for PBM Products. "Really what it means is that store-brand formulas are nutritionally equivalent to national brand formulas like Enfamil."

Read the whole story at Brandweek »

beverages, legal

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