Commentary

So, You're A Progressive Marketer

But can you understand consumer intent? The tons of available data aimed to make it easier, but some believe it has complicated campaigns. Murthy Nukula, founder and CEO at Adchemy, says there are about 900,000 available "intent" categories from which marketers can choose. These categories are related to mobile and progressive marketers.
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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

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