BrightRoll Lights Up With $10M In Financing
Branded video ad network BrightRoll on Wednesday is expected to announce another $10 million in Series C financing. Led by Scale Venture Partners, that brings the company's total venture funding to $16 million since its launch in July 2006.
The San Francisco-based startup is also expected to announce that it achieved profitability nearly a year ago, but could still use additional funds to expand its technology platform, along with advertiser and publisher operations worldwide.
Existing investors True Ventures, Adams Street Capital and KPG Ventures also participated in this funding round.
Since launching in mid-2006, BrightRoll has focused exclusively on matching brand advertisers with "quality" branded media properties.
Co-founder and CEO Tod Sacerdoti said BrightRoll was well-positioned to take advantage of advertisers' and consumers' "flight to quality," which some experts believe to have occurred during the recession.
"We can use this new investment to drive growth at a time when there is more demand than ever for online advertising," said Sacerdoti.
Led by consumer goods, automotive, media and entertainment, interactive marketing will near $55 billion by 2014, according to Forrester. Among other factors, the researcher attributed the increased spend directly to the evolution of online video.
The privately held BrightRoll does not disclose specific financial information, but Sacerdoti assured that the number of agencies making "serious commitments" only grew last year.
Citing Quantcast metrics, BrightRoll claims to have surpassed Hulu in terms of unique users per month.
Recent Online Media Daily Articles
-
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, Focus on Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear it plans to allow ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ... -
Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It May 20, 9:06 a.m.
The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into ... -
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ...
Be the first to comment on "BrightRoll Lights Up With $10M In Financing "
Leave a Comment