It's not just newspapers struggling to find their way in the digital era. Many content companies -- broadcasting, film, music, publishing, and gaming -- are grappling with the same uncertainty.
Executives say finding viable business model is their biggest challenge; only 8% are still in favor of play-for-play or micropayment models.
A "hybrid" model -- a combination of
different models, like ads plus a subscription -- seems to be the next big thing, say researchers, but no one model is emerging as "the one." There is also an aggressive transition to a multiplatform
delivery strategy. About 65% of respondents said new platforms or method of delivery will fuel business growth next year.
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