• by Gavin O'Malley  @mp_gavin, February 11, 2010

Men's focused media publisher Break Media on Thursday announced the acquisition of gaming content network FileFront. Financial terms of the deal were not disclosed.

Per the deal, Break will fold FileFront into its primary group of branded sites, and plans to invest "significantly" in the editorial components of the site.

Made up of some 75 game-specific sites, FileFront is responsible for roughly 9 million unique monthly visitors, and more than 200,000 active forum users.

"Gaming is a significant area of interest to our community and our brand partners," said Keith Richman, CEO of Break Media. "Adding an established property like FileFront will help us cater more effectively to that interest."

Founded early last decade, FileFront was acquired by Ziff Davis in 2005, and then sold back to its founders in mid-2009.

In the coming months, Break's editorial team plans to work with the FileFront team to update the site's design, refocus and expand the site's editorial content.

The incorporation of FileFront into the Break Media network builds on Break's recent expansion into gaming, which kicked off last month with the formation of a game development studio in Shanghai and the launch of that studio's first game, MMA "FightPicker," on the Break-owned site CagePotato.com.

Bent on expanding its content offerings, Break launched three new branded properties and the Break Men's Ad Network in early 2008 to help advertisers reach the 18- to-34-year-old men's audience online.

In late 2008, Break began carrying full-length feature films, including "Ghostbusters" and "Men in Black." Sony Electronics was the service's exclusive launch sponsor.

Break Media has multiple partnerships with premium content providers --including Hulu, G4 and TruTV -- for advertisers to buy against content distributed across its network of sites, reaching millions of men worldwide.

Break also operates the creative content shop Creative Lab, which recently developed and launched a series of 'mockumentaries' for client Levi's titled "New Stories of America."