Kimberly-Clark Pull-Ups Reinvents 'Potty Dance'

by , Feb 19, 2010, 5:00 AM
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Huggies Pull-Ups

Kimberly-Clark is putting a new spin on "The Potty Dance" with new music, lyrics and a cross-country tour for its Pull-Ups training pants brand.

The Neenah, Wis.-based company teamed with children's musician Ralph Covert of Ralph's World, to put some fun in the stress-inducing process of potty training.

Singing and dancing can be a huge motivator for kids and can help inspire little ones to learn, according to the Pull-Ups brand. Covert encourages kids to ditch their diapers and "do what big kids do." He'll be featured at Pull-Ups Potty Dance parties cross-country in Chicago, Minneapolis, Seattle and Orlando.

Pull-Ups brand is providing drop-off areas for party attendees to ditch their unused diapers and donate them to local women and children centers in the area.

To bring the celebration into the home, Pull-Ups brand is also teaming up with Irvington, N.Y.-based House Party, an experiential marketing company, to host 5,000 simultaneous "Do The Potty Dance" in-home parties with Moms from coast to coast. During the gatherings, Moms and their kids will learn the dance and share potty-training tips with one another so everyone leaves the party one step closer to ditching the diapers for good.

"We're excited to bring 'The Potty Dance' to life for parents and children across the country," said Pete Sawin, director of marketing, Kimberly-Clark North American Personal Care, in a release. "We hope they celebrate with Ralph at a Potty Dance Party or neighborhood party. Even more than that, we want to give families a fun dance to build into their daily routine at home -- a potty training ritual that really celebrates becoming a big kid."

The dance is also featured online at the Pull-Ups Web site and consumers can order a free DVD. The dance parties and DVD are being promoted on Pull-Ups Facebook page, where parents can share personal potty-training experiences and photos with other parents and receive expert advice from the Pull Ups Potty Training Partners Panel.

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