Commentary

Convergence Vs. Divergence

comScore Chief Research Officer, and renowned Metrics Insider contributor Josh Chasin believes, as do most of the people on the opening “Course Collision” panel at OMMA M&M that online data sets are “converging.” What he doesn’t believe is that the application of those data, especially the tools people use to analyze and apply them, are not.

 

“The things you do with them are vastly different, even if the data merge,” Chasin said, going one step further and vowing, “Speaking for comScore, we do not plan to build a suite of tools that competes with Omniture or Webtrends.”https://www.mediapost.com/events/showFiles/speakerPhoto/JChasin7039.jpgcomScore's Chasin
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About the Author

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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