LogicLab, a new technology spinoff agency owned by Merkle, named Michael Lazzaro as vice president of analytics. Lazzaro will develop and oversee the company's analytical capabilities and ad-matching
technology platform, called the LogicLab Media Marketplace. He has launched new tech and marketing initiatives for various companies, including Kraft, Starbucks, Eli Lilly and MetLife. Most recently,
Lazzaro led a team of data analysis experts at Draftfcb to develop data-driven marketing solutions.
