News Brief
ComScore Names FitzGerald VP, TV Sales
Mar 5, 2010, 11:57 AM
ComScore named Joan FitzGerald vice president, television sales and business development. FitzGerald will be responsible for establishing relationships with data providers and clients in the television arena and overseeing the expansion of comScore's suite of digital measurement products. Previously, she was at Arbitron, where she served as vice president of Arbitron's cross-platform services.
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This new should matter a LOT to ad agencies. Here's why: http://admajoremblog.blogspot.com/2010/03/comscore-makes-another-move-into-tv.html