• March 15, 2010

Vindico, the video ad-serving and ad-tracking platform recently spun off from BBE, announced a partnership with DoubleVerify, a leader in online ad verification, Monday. Vindico clients will now have the option of using DoubleVerify's technology for in-stream video verification.

"Online video has a reputation of being the 'Wild West' of advertising," said Matt Timothy, president of Vindico Group. "We can now assure our agency clients that all of their video ads run 'above the fold' on quality Websites -- and are executed to the highest standard."

"Major advertisers are not willing to accept uncertain or poor results for their online ad spend," said Julian Zilberbrand, vice president, group director of technology and ad operations, MediaVest USA. "Vindico Group and DoubleVerify are leveling the playing field by setting the standard of measurement that will allow the industry to grow exponentially over the next several years."

In addition to Starcom MediaVest Group, other agencies that have used Vindico's services are Universal McCann, Barkley and Moxie. Before striking out its own this year, Vindico had been a division of BBE since 2006.