Yeah, that’s the same way the folks at OMMA Global reacted when Aaron Shapiro, a partner of Pepsi Web shop HUGE asked them that question.
“Heard four [advertisers mentioned].
That’s pretty bad since there were about 68 spots on the Super Bowl,†Shapiro quipped, noting that the two most recalled advertisers in this year’s Super Bowl were Focus on the
Family and Pepsi, “which is pretty weird since Pepsi didn’t advertise in the Super Bowl.†