• The Wall Street Journal, Monday, March 22, 2010 12:27 AM

Apple Inc. is still trying to secure media content for the iPad with just weeks to go before the tablet's April 3 release. Since the iPad became available for pre-order last Friday, Apple has seen strong demand and sold hundreds of thousands of units. But the tech giant is racing to secure content for the tablet.

But lining up TV programming, digital newspapers and other content ahead of the iPad's release has proven difficult for Apple. Some potential collaborators weigh the advantages of working with the company against the potential threats to their current sources of revenue. Apple is still negotiating with media companies for a price cut on TV shows that people can download onto the device, sources say. Apple also hoped to work closely with newspaper, magazines and textbook publishers on new ways to digitally present print content on the iPad, but has for now put the effort on back burner.

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