Editors Note

Who Dines Out After Seeing Mailed Ads?

Top 10 DMAs in which reside adults who purchased fast food or a restaurant meal as a result of mailed advertisements:

1 St. Louis, Mo.

2 Toledo, Ohio

3 Indianapolis, Ind.

4 Birmingham, Ala.

5 Baltimore

6 San Diego, Calif.

7 Charlotte, N.C.

8 Phoenix, Ariz.

9 Norfolk/ Portsmouth/ Newport News, Va.

10 Knoxville, Tenn.

Source: Scarborough Research, www.weknowthelocals.com

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