Too much cable in your portfolio? Maybe just too much cable ratings erosion.
Sanford C. Bernstein analyst Michael Nathanson said in a report on Tuesday that first quarter ratings weren't too
kind to the cable networks â€" versus broadcast networks.
While broadcast primetime networks viewership slipped 1.6% in C3 ratings during the period, cable dropped more â€" 2.5%.
Much of this was due to broadcasters which had big rated sports events â€" NBC's Winter Olympics, CBS' Super Bowl, NFL playoffs and the like.
The problem is that cable's share keeps
growing -- closing in at a 60% to 40% share advantage over broadcasters. What does that mean for media investors? Time to re-valuated your media assets, says Nathanson.